Platformly has its own link tracking tool which allows users to track links and utilize the data provided to help improve conversion rates. It is easy to use, simply follow these steps.
Select a Project, click on the Tracking menu and select Tracking Links.
Click the + sign to add a new tracking link.
Fill in the following details::
Choose Category - Here you can categorize your links for easy internal management. You can either create a new category or choose an existing one.
Target URL - Landing Page - The URL of the page you are linking to, e.g. if you want to direct people to your blog, then here you would put the URL of your blog.
Campaign Name - This can be any name you want. It is for your ease of reference so any name is fine as long as you know what it refers to.
Custom Link Name - This is the slug for the tracking link. This part, together with the Source URL will be displayed to the public, e.g. if you want to direct people to your Black Friday offer page, then you could put "blackfriday" as the Custom Link name.
Source URL - Here you can either use the default one provided (clickthis.one) or select from a drop-down list of the tracking subdomains that you created in the Add a Domain section of the Setup menu.
Select Cost Type to be registered to the link. You can select None, CPC (Cost per Click), CPA (Cost per Action), a One Time Amount or a Monthly amount.
Then click "Go to Step 2" and fill in the custom fields, which will then be used in your Tracking Link report.
Choose Custom Fields - Traffic Source i.e. where the link is coming from, e.g. Facebook Ads, Website Blog, Google Ads, etc. You can either create a new name or select from those that you created before.
Choose Custom Field - Traffic Type - i.e. what type of link e.g. Facebook, Google, Blog, PPC, Display Ads, etc.
Choose Custom Field - Medium - i.e. what is the medium you are using to display this link eg. Email, Top Banner, Blog Sidebar, etc.
Choose Custom Field - Ad Identifier - e.g. Banner1, ShortHeadline
UTM Tracking - This option if selected will allow you to create parameters that can be tracked and viewed within your Google Analytics account as well.
Create Social Links - Select if you want to create social media tracking links as well. If selected tracking links will be created for Facebook, LinkedIN, Pinterest, Twitter and YouTube. You can then use these links in your social medial posts and keep track on your incoming traffic from your social media accounts.
Click Submit and our system will generate your tracking links. Click on the 3-dot icon next to each link and you will be able to View Stats, Copy Link and Copy Short URL, which can then be added anywhere you want, for example on your website or blog, or in your social media posts. Our tool will then start collecting traffic data and analyzing your traffic.
An important feature of the Link Tracking tool is the Tracking Report feature, accessible from the Tracking section of the Reports Menu.
In this tracking report, you will have access to the following data:
Here you will see a graph and table showing the average conversion rate, total revenue and total profit, for all your tracking links over a selected period of time. You can toggle on and off the display of any tracking links on the graph simply by clicking on the relevant color key on the graph or on the table.
Here you will see a graph and table showing data for the traffic sources, for all your tracking links over a selected period of time. You can toggle on and off the display of any traffic source simply by clicking on the relevant color key on the graph or on the table. This way you can see and compare all your traffic sources and determine which traffic source is bringing in higher traffic.
Here you can see the performance of each of your traffic type. Common traffic types include social, paid (such as PPC), etc.
Here you can see the performance of your traffic links according to traffic medium.
Here you can see the performance of your traffic links according to Ad Identifier.
Here you can see the performance of your tracking links according to Device (Desktop, Mobile, Tablet), Browser (e.g. Apple, Safari, Chrome etc.) and Country.
Here you will see the performance of your tracking links according to the Date and Hour when people clicked on the tracking links. This way you can determine what day of the week and what time of the day you get the most traffic.
This shows where in the world you get traffic from. This data is divided by Campaign, Source, Type, Medium and Identifier.
Note that if you want to view all of the data in the Link Tracking Report but for a specific tracking link, you can do this by clicking on the three dot icon next to specific link that you want to view and select View Stats. This will then show you all the data and stats just for that link.
With all the data and stats available from our Link Tracking tool, you will be able to determine how your tracking links are performing, where you need to improve your marketing efforts, which links are getting you the most ROI and much more.
Published on: 22 / 02 / 2021